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Teddy Ten Pop-up in Harrods

In celebration of the 10th Anniversary of the Teddy Bear Icon Coat, the department store Harrods has launched a Max Mara Teddy Ten Pop-Up open from October 4th to November 14th 2023. Taking place on the ground floor, the interactive Teddy Pop-Up presents an experiential pathway, fun, games and, of course, photo opportunities. And fashion? Fully stocked with Teddy Ten special products such as the Sparkling Teddy Coat and, in a dedicated space on the 4th floor, the Mini Teddy for kids aged 5-12 years old with adorable matching accessories. The Teddy Ten is also taking over Brompton Road in London with three Harrods dedicated windows.
Max Mara Teddy Ten Pop-Up, Harrods, 87-135 Brompton Rd, London

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An Army Of Women

The Max Mara Spring Summer 2024 collection: a new utility glamour is inspired by the workwear of the Land Girls in the 1940’s and by the passion for urban gardens that is greening our modern cities. From the overalls and dungarees worn by the heroines of the Land Army to the bold floral prints, inspired by the garden of the English poet Vita Sackville-West, Max Mara is taking summer glamour outside.

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Max Mara Fall Winter 2023 Runway Show – The Camelocracy

The journey to the Fall Winter 2023 runway finds us in the world of Émilie, Marquise du Châtelet, a free-spirited intellectual in the age of reason who took on the 18th century establishment, championing intellectual freedom with verve and imagination. In Max Mara’s imagination, Émilie spurns the restrictive
styles of the day, lifts the curtain on the future and reveals a new wardrobe for now.

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Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima.

Microclima is the permanent site-specific work created by French artist Eva Jospin for the terrace of the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty, Milan.
Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space.
Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons.

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Lili Reinhart is the new Max Mara Face of the Future Award® 2022.

All eyes were on Lili Reinhart as the actress received the award on 28 October during the Women In Film Gala at the Beverly Hilton Hotel in Los Angeles. Women In Film is a non-profit organisation engaged in the promotion of equal opportunities for women, sponsoring creative projects by female artists and supporting and promoting the representation of women in all forms of media worldwide.

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Max Mara Resort 2023 - Vai lenço feliz

The lush gardens of the Calouste Gulbenkian Foundation in Lisbon are the setting for the Max Mara Resort 2023 fashion show. Among the Foundation’s treasures is a painting by Nikias Skapinakis of the poet Natália Correia: she is the muse of the Resort collection.
Correia’s powerful personality placed her at the heart of Portuguese cultural life in the 1970’s and ‘80’s where she became symbolic of a seductive and unconventional femininity. With this collection, Max Mara pays homage to Portuguese culture - from the haunting melodies of fado, music of love and passion to the Lenços de namorados do Minho, "handkerchiefs of lovers". In tribute, Max Mara delivers its own powerful message of passion:"Vai lenço feliz" .

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Max Mara Cameluxe Max Mara

Cameluxe Ultra-fine insulating technology. Made in Italy from the Existing Powered by Imbotex Lab

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption.

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Zendaya spotted in a total red look from the #MaxMaraFW19 collection. Zendaya indossa la collezione Max Mara MaxMaraFW19
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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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004 Nancy Pelosi Max Mara
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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

YES, I DO
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Product Max Mara

101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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