It’s in childhood that we begin to have wishes, playing in the grown ups' wardrobe and dreaming of who we’ll be. Some dreams last forever, just like Max Mara Icon coats. Timeless pieces, showcasing Italian craftsmanship and design: the Max Mara Icon Coats are the perfect wish to make this holiday season. 

Holiday 2024 campaign is a joyful infusion of seasonal energy going big on the Icon coats, Teddy inspired gifting goodies and cozy knitwear as part of a selection of curated holiday must-haves.