Elegant, sartorial and perfectly made from high-quality fabrics, Max Mara coats stand out through their design, versatility and fit. Qualities that make these coats the undisputed must-haves of the female wardrobe, capable of always guaranteeing the right aplomb. This season a special advertising campaign - featuring Mariacarla Boscono and shot by Tyler Mitchell - spreads the message and mantra of every self respecting icon: “I was, I am, I will be”.